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FOR
RELEASE 10:00 A.M. ET, Friday, November 19, 2004
QUARTERLY RETAIL
E-COMMERCE SALES
3rd QUARTER 2004
The Census Bureau of the Department of Commerce
announced today that the estimate of U.S. retail e-commerce sales for the third
quarter of 2004, adjusted for seasonal variation and holiday and trading-day
differences, but not for price changes, was $17.6 billion, an increase of 4.7
percent (±1.7%) from the second quarter of 2004. Total retail sales for the
third quarter of 2004 were estimated at $916.5 billion, an increase of 1.4
percent (±0.3%) from the second quarter of 2004. The third quarter 2004
e-commerce estimate increased 21.5 percent (±3.0%) from the third quarter of
2003 while total retail sales increased 6.2 percent (±0.5%) in the same period.
E-commerce sales in the third quarter accounted for 1.9 percent of total sales.
What does this mean for retail
sales?
The U.S. is drastically fighting to recover a stable marketplace. In short
investors and retailers will aggressively pursue a spending economy for surplus.
Internet sales will be a major focal point for increasing retail sales to keep
pace with a powering market seeking to stay aloft from recession. Investors who
take advantage of web marketing growth will see dramatic ROI's in the years to
come.
Estimated
Quarterly U.S. Retail E-commerce Sales as a Percent of Total Quarterly Retail
Sales:
4th Quarter 1999– 3rd Quarter 2004
Percent
of Total
The retail e-commerce sales
estimate for the fourth quarter of 2004 is scheduled for release on February 24,
2005 at 10:00 A.M. ET.
Estimated
Quarterly U.S. Retail Sales (Adjusted1): Total and E-commerce2
(Estimates
are based on data from the Monthly Retail Trade Survey and administrative
records.)
The Internet Economic Outlook
"In total, members of Generation Y -- people born since 1977 -- have
annual income of $211 billion, a Harris Interactive poll determined. Each year,
this group spends about $172 billion of that income. And the amount spent online
is growing: This year, people aged 8 to 21 spent 14.5 percent of their income
online, versus 11.8 percent last year." - Harris
Interactive
Satisfied Consumers Spend More Online
The latest eSpending report showed that 39 percent of respondents are very
satisfied and 24 percent are somewhat satisfied with their online shopping
experience. In addition, 26 percent of this year’s holiday shoppers found it
easier to find stores and products online while two percent stated online retail
destinations were worse than in the previous year. Twenty-seven percent of
online holiday shoppers look to spend more than last year.
When asked for the top five reasons in selecting a specific Website versus
another site for purchases, 63 percent of respondents in week five stated item
price was most important to them. Fifty-seven percent attributed product
selection as the next top reason, and ease of use ranked third with 56 percent.
Shipping costs were a deciding factor for 50 percent of this year’s holiday
shoppers, according to these latest results. Forty-eight percent of consumers
said that previous site registration or site familiarity was the fifth top
reason for buying at a specific Website - Harris
Interactive
"Online spending will reach a projected $52 billion in 2003, a gain of
28% over 2002, and reach a whopping $105 billion by 2007. More significantly, by
2007 the Internet will influence 34% of all U.S. retail spending." - Jupiter
"Growth niches sprout
when they will and wise is the investor who reaps their harvest."
Minimum investment $10,000.
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